pattydoo

Content-driven eCommerce

We redesigned the online shop of pattydoo, one of Germany’s leading sewing pattern vendors, introducing a state-of-the-art shopping experience with interconnected contents.

info
Client
pattydoo GmbH
Services
UX Concept, Information Architecture, Responsive Web Design, Frontend Development
Implementation
12 months with 4 people
Outcome
Shopping Experience
Content-driven ecommerce

Challenge

Developing a fresh look and feel for the e-commerce platform whilst meeting the needs of the existing user base, securing pattydoo’s strong market position.

Result

We carefully adjusted the brand experience (colors, typography, key visuals, etc.) giving everything a more contemporary and modular feel without losing the playful and friendly vibe of the already beloved shop. To better meet user needs, we restructured the navigation flow and improved the connection between contents (blog, product, video, tutorial, checkout, etc.)

Value

A rebranded and future-proof user interface. Under the hood is an entirely new source code that is easier to maintain and SEO-friendly. Improved usability and orientation lead to faster checkouts and higher conversion rates.

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