betterplace lab

Storytelling for campaigns

We helped NGOs with creative tools for convincing campaign storytelling.

info
Client
betterplace lab (gut.org)
Services
Creativity Techniques
Implementation
2 days with 1 person
Outcome
Workshop, Consultancy
Workshop participants experimenting with different creativity techniques in the field of storytelling.

Challenge

How can NGOs communicate their campaign goals in a vivid and compelling way? How can creativity techniques let campaign workers take on new perspectives to tell a better story?

Result

In an inspiring workshop environment we coached the participants in developing new approaches to their own stories. Playful techniques like “creativity through motion” or “telling a story backward” helped transforming existing thoughts and open the mind for new ideas.

Value

We equipped the attendants with creative tools they can apply on their own.

Participants from different cultures discuss in the betterplace storytelling lab workshop how to make society better in a creative way.
A lecturer in front of the flip chart explains the course of the betterplace storytelling lab workshop.
Workshop participants who experiment with various creativity techniques such as cardsorting in the field of storytelling.
An industry hall that hosts the betterplace storytelling lab workshop.
Participants of the betterplace storytelling lab workshop take part in various exercises designed to stimulate creativity.
A lecturer of the betterplace storytelling lab workshop answers the questions of the participants.
A dancer shows the participants of the betterplace storytelling lab workshop how to creatively challenge their bodies.
Post-its and notes from the betterplace storytelling lab workshop.
Participants of the betterplace storytelling lab workshop interview each other to practice.
A sound designer shows the participants of the betterplace storytelling lab workshop how to optimize the recorded audio files of the interviews.
Notes us the schedule of a participant of the betterplace storytelling lab workshop.
A lecturer explains the requirements of an NGOS for creative agencies in the betterplace storytelling lab workshop.
Cooperation in groups with various participants from different areas and different requirements of the betterplace storytelling lab workshop.
Workshop participants experimenting with different creativity techniques in the field of storytelling.
Participants of the betterplace storytelling lab workshop exchange ideas during the break on the Spree.
A sign for the betterplace storytelling lab at the door to the workshop.
Four wooden letters in the backyard of the KAOS betterplace workshop.

Photo and video credits

betterplace lab

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