Shopping Experience

Content-driven e-Commerce

We redesigned the online shop of pattydoo, one of Germany’s leading sewing pattern vendors, introducing a state-of-the-art shopping experience with interconnected contents.

pattydoo GmbH
UX Concept, Information Architecture, Responsive Web Design, Frontend Development
12 months with 4 people
Mobile ecommerce online shop pattydoo


Developing a fresh look and feel for the e-commerce platform whilst meeting the needs of the existing user base, securing pattydoo’s strong market position.


We carefully adjusted the brand experience (colors, typography, key visuals, etc.) giving everything a more contemporary and modular feel without losing the playful and friendly vibe of the already beloved shop. To better meet user needs, we restructured the navigation flow and improved the connection between contents (blog, product, video, tutorial, checkout, etc.).


A rebranded and future-proof user interface. Under the hood is an entirely new source code that is easier to maintain and SEO-friendly. Improved usability and orientation lead to faster checkouts and higher conversion rates.

Ina Fischer und Christian Jähnel pattydoo

“The redesign of our website was a huge challenge. The content of five years had to be restructured and given a new look. With Eatch we found the perfect partner for this major effort. Our users, too, are stoked by the website’s new structure and modern look. The outcome of the close teamwork with Eatch surpassed our expectations.”

— Ina Fischer & Christian Jähnel, Founders and CEOs of pattydoo
Responsive banner design for fashion online-shop
Responsive web design of online shop for content-driven e-commerce
Wireframes show user flow of online-shop
Product overview page of online shop
Product details in online shop with call to action
Interactive online shop product generator

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