Content-driven eCommerce

We redesigned the online shop of pattydoo, one of Germany’s leading sewing pattern vendors, introducing a state-of-the-art shopping experience with interconnected contents.

pattydoo GmbH
UX Concept, Frontend Development, Responsive Web Design, Information Architecture
12 months with 4 people
Shopping Experience
Mobile ecommerce online shop pattydoo


Developing a fresh look and feel for the e-commerce platform whilst meeting the needs of the existing user base, securing pattydoo’s strong market position.


We carefully adjusted the brand experience (colors, typography, key visuals, etc.) giving everything a more contemporary and modular feel without losing the playful and friendly vibe of the already beloved shop. To better meet user needs, we restructured the navigation flow and improved the connection between contents (blog, product, video, tutorial, checkout, etc.).


A rebranded and future-proof user interface. Under the hood is an entirely new source code that is easier to maintain and SEO-friendly. Improved usability and orientation lead to faster checkouts and higher conversion rates.

Screen with interface design of pattydoo's content-driven e-commerce online shops on desktop.
Screens with interface design of pattydoo's content-driven e-commerce online shops on a smartphone.
Wireframes and user flow for pattydoo online shop
Product overview page of online shop
Product details with call-to-action in online shop
Interactive online shop product generator

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